Running a talent agency means keeping track of rates, deliverables, deadlines and contracts across dozens of conversations at once. It was hard to keep it all in my head.
So I kept falling back on temporary fixes: a spreadsheet here, a notes app there. Over time I'd forget to update them, and they stopped being something I could trust.
Every time I needed to confirm a deliverable or a date, I was back to reading every email and message, looking for one line.
So we built the tool we needed: a pipeline that keeps itself up to date, straight from the inbox.